Your Guide to Craveable Menus in 2026
Craveable menus don’t happen by accident—and today’s diners expect more. This guide breaks down five key trends shaping 2026, with practical ideas to help you balance comfort, discovery, and real…
Mixed Consistencies in Dysphagia Care: Using Blended Soups to Meet IDDSI Standards
Learn practical blended soup preparation techniques and IDDSI Testing Methods for dysphagia care in healthcare and senior living settings.
Live From NRA: Campbell’s Culinary Corner
We took the NRA Show floor and turned it into a conversation. Campbell’s Culinary Corner features candid, expert-led discussions on the trends, challenges, and strategies defining foodservice today — from…
K-12 Kitchen Tips for Smarter USDA Compliance
USDA guidelines are constantly evolving, and K-12 operators need practical solutions that work in real kitchens. This quick video shares three simple strategies to help reduce sugar and sodium while…
How to Manage Carb-Controlled Diets in Long-Term Care
Help residents thrive with meals that balance carbs, taste, and simplicity. Explore Campbell’s Foodservice solutions for long-term care foodservice.
Serve More, Prep Less: A Smarter Way to Meet Guest Demand
The New Realities of Labor & Consumer Expectations Running a kitchen has never been easy, but today’s challenges are hitting harder. With leaner teams, higher wages, and tighter margins, operators…
Preparing Campbell’s® Chicken Noodle Soup for Texture-Modified Diets
Learn how to adapt Campbell’s® Condensed Chicken Noodle Soup into smooth, thickened soups that meet IDDSI guidelines using simple, step-by-step techniques.
IDDSI Basics Webinar: Earn a Free CE Credit
IDDSI Basics: Foundations for Serving Safe, Texture-Modified Diets offers a comprehensive introduction to the IDDSI Framework, covering everything from understanding dysphagia to exploring the IDDSI Testing Methods for texture-modified foods…
4 Tips to Keep the Lunch Line Moving
Discover 4 simple tips to keep school lunch lines moving—from grab-and-go snacks to staff training—so more kids have time to eat and enjoy.
Serving Smarter, Not Harder: 5 Ways Schools Are Adapting
A fast practical guide to solving five everyday school foodservice challenges—from prep time to compliance.
Culinary TrendPulse 2026
Top Trends for Your Bottom Line
Power Up Resident Wellness: The Ultimate Guide to Protein-Rich Nutrition in Long-Term Care
Get informed and inspired to meet the long-term care priority of providing high-protein, wellness-driven meal solutions for residents.
Why Pistachio Milk Is the Next Big Thing in Café Culture
One plant-based milk. Endless creative potential. See why pistachio’s trending.
Spice Up Your Menu: The Ultimate Guide to Flavor That Sells
Dive into the rise of sweet-meets-spicy combos, portable heat, and bold beverage ideas.
Four Soups. Endless Pairing Potential. Here’s How to Plate Them Up.
Think soup can’t be bold? These pairings prove otherwise—with global flavors and zero prep stress.
How Tech Is Changing the School Lunch Line
In school cafeterias across the country, the lunch line is getting a high-tech makeover. Faced with tighter staffing, tougher nutrition standards, and higher expectations from students and parents alike, K-12…
Getting the Most Out of Your Football LTO Menu
Limited-time-offer menu items featuring shareable formats and unexpected flavors can help restaurants boost business during football season.
Restaurant Brochure
Serve up more satisfaction Campbell’s Foodservice is your expert partner in elevating your restaurant with a portfolio full of solutions. Explore Our Interactive Guide or download a PDF below.
Hot Takes on Cold Brew
Serve up cold brew with a twist. These Pacific Foods®-powered recipes turn trends into craveable menu hits.
How to Turn Food Trends Into Traffic
Take your menu further with bold global soups, smart portions, and off-premise solutions.
How Campbell’s Foodservice Can Improve Your Takeout Business
Soup’s on—and ready for takeout success! Discover smart strategies to drive sales and keep customers coming back.
How to Drive Business With Gluten-Free Soups
Restaurants can entice customers with gluten-free fare—such as soups from Campbell’s Foodservice.
Create a Seasonal Soup Flight
Tap into soup flights and turn spoons into sales. Campbell’s® soups bring bold flavor and buzz to every bowl.
NRA 2025 Foodservice Trends: Culture, Flavor, and Innovation on the Menu
Innovation is essential—but authenticity is what keeps guests coming back. In a dynamic foodservice landscape, staying ahead isn’t just about predicting the next big ingredient—it’s about understanding why it matters…
Gen Z Snacking Trends for 2025
Explore the top Gen Z snacking trends for 2025, from bold global flavors and nostalgic favorites to innovative textures and allergy-friendly options.
3 Summer Iced Coffee Recipes For Your Menu
Tap into the hottest iced coffee trends for 2025 with these must-try coffee recipes from Pacific Foods.
Pour on the Power of Value-Driving LTOs
Discover practical strategies for creating cost-effective, soup-forward limited-time offers that boost sales and appeal to a wide range of customers. Learn how to craft LTOs that drive customer traffic, reduce…
The Scoop on Gen Alpha’s Eating Habits
Whole Grain Goldfish® are a versatile option to help K-12 operators appeal to Gen Alpha. Learn the four Gen Alpha eating trends that are taking off this year.
Senior Living Foodservice Strategies Guide
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Tips to Drive Business in Senior Living Facilities
Discover 7 practical strategies to enhance dining experiences in senior living facilities, focusing on personalized meal planning, diverse menus, and resident engagement. Learn how Campbell’s Foodservice can help improve meal…
3 Must-Try K-12 Breakfast Recipes
Discover fun, student-friendly breakfast ideas with Whole Grain Goldfish® crackers. Explore three creative and easy recipes—like Whole Grain French Toast Goldfish® omelets and Banana Split parfaits—designed to boost school breakfasts…
How to Manage Therapeutic Diets in Long-Term Care
Discover practical strategies for creating therapeutic diet menus in long-term care settings. Explore ways to create meal instances for heart-healthy, carbohydrate-conscious, and high-protein diets that balance nutrition with resident satisfaction…
Global Flavors in K-12 Schools
Discover how globally inspired meal options can enhance K-12 dining experiences. Learn tips for menu innovation, taste-testing strategies, and how to make mealtime an adventure for students and families…
Heart-Healthy Menu Planning Guide for Long-Term Care Operators
Discover practical strategies for creating heart-healthy menus in long-term care settings. Learn about nutrient-rich ingredients, low-sodium soups, and menu planning tips to support residents’ cardiovascular health while ensuring taste and…
Your Guide to American Comfort Food by Region
The U.S. is full of regional comfort food flavors that bring people together and evoke nostalgia, from New England clam chowder to Nashville hot chicken. With the rise of food…
6 Goldfish® Recipes to Increase Meal Participation in Schools
K-12 meal and snack participation is low, but these 6 reimbursable Goldfish® recipes will appeal to students of all ages.
Maximize Flavor and Value: 7 Benefits of Using Campbell’s® Culinary Reserve
Campbell’s® Culinary Reserve offers a range of premium, chef-inspired soups that enhance menu variety and operational efficiency. These versatile soups help reduce food waste, lower labor costs, and meet customer…
How Plant-Based Soups Can Power Your Profits
With options like Cuban-Style Black Bean and Southwest Vegetarian Chili, Campbell’s® Culinary Reserve is making it easier for foodservice operators to meet growing demand for vegan-friendly menu options.
K-12 Nutritional Foodservice Guide
Discover how Goldfish® crackers can enhance K-12 meal programs with tasty, whole grain snacks that meet USDA guidelines and engage students.
3 Nostalgic Soup & Sandwich Pairings That Can Stretch Your Pantry
Discover comforting and nostalgic soup and sandwich pairings perfect for healthcare facilities.
Goldfish® Single-Serve Convenience for All Eating Occasions
Goldfish® offers convenient, whole grain snack options perfect for K-12 operators looking to meet USDA Smart Snack guidelines with ease. From breakfast to lunch, these no-prep, flavorful snacks reduce labor…
Culinary TrendPulse 2025
What are the biggest foodservice trends in 2025? Each year, our chefs identify key trends that have the ability to impact any segment and provide an easy entry point for…
4 Global Soup Pairings to Amp Up Your Menu
According to the National Restaurant Association’s top culinary trends for 2024, 40% of consumers expressed interest in soups and stews that incorporate internationally inspired ingredients.1, 2 As we head into…
Boosting Profitability This Holiday Season
Elevate your restaurant’s holiday strategy with seasonal specials, targeted marketing, and streamlined operations. Discover how to attract customers with limited-time offers, enhance loyalty programs, and promote takeout options like holiday…
5 Versatile Ways to Use Cream of Mushroom Soup
Get inspired by five recipes using Campbell’s® Cream Of Mushroom Soup that take the guesswork out of what’s for lunch.
How to Incorporate Global Flavors Into Your Menus
Global flavors are having a moment—and soups are a great way to gauge what works for your customers. From data-backed tips to best-in-class examples, you’ll find valuable insights in our…
Menu Planning Guide for Winter LTOs
Winter LTOs can help boost holiday sales and keep customers coming back for seasonal favorites. From data-backed tips to best-in-class examples, you’ll find valuable insights in our menu planning guide…
Hot Tips: 5 Seasonal Ideas for Winter Menus
Warm up your winter menu with our top five tips! From inventive citrus uses to global comfort foods and nostalgic desserts, discover how to captivate your customers and boost sales…
Give Guests More Fall Flavor to Savor
Dive into global flavors this fall with our guide to seasonal menu trends and culinary innovations. Explore how Campbell’s® can elevate your menu to align with autumn celebrations by capitalizing…
How Soups Can Keep Menus on Trend With Global Flavors
Learn how global flavors and international culinary inspirations are reshaping menus. With a growing consumer appetite for adventurous tastes and bold spices, explore how chefs are balancing authenticity with cost-effectiveness…
How to Make Your Long-Term Care Foodservice Program More Efficient and Profitable—and Enjoyable for Residents
Explore expert strategies to manage costs and streamline operations while driving resident satisfaction by leaning on seasonal products, offering healthy options, and mitigating labor costs.
4 Tips for Successful LTOs
LTOs are a critical menu strategy for restaurants, drawing in new and returning customers eager to try fresh menu items. Research shows 91% of consumers prefer restaurants with LTOs. Follow…
Menu Planning Guide for Senior Living Operators
In this guide, you’ll discover best practices for menu planning in senior living facilities.
3 Ways to Modernize Mexican Cuisine
Explore three ways you can modernize your menu with on-trend Mexican flavors and new spins on traditional dishes
Seasonal Ideas for Summer Menus
Summer brings seasonal produce and nostalgic favorites that can drive traffic. For fresh menu ideas, we’ve got you covered.
Vending & Micro Market Snacking Guide
Looking for a way to maximize snack sales in vending and micro markets? From tapping into cravings to offering smart promotions, we’ve got you covered with six tips for keeping…
2 Tips for Tapping into Food Nostalgia Trend
Updated takes on classics are a great way to tap into customer favorites and make something old new again.
3 Trends that Boost Summer Beverage Sales
Boost your vending and micro market profits this summer by tapping into beverage trends.
CAMPBELL’S® CULINARY RESERVE®
Explore everything our 60+ chef-inspired flavors of frozen soup can do for your operation.
How Promotions Boost Micro Market and Vending Sales
Discover four ways to power your promotions and boost sales in vending and micro markets.
How to Conquer Top Challenges In Long-Term Care and Senior Living
Capture traffic from your Gen Z and millennial customers by tapping into the following snack tips and trends.
Seasonal Ideas for Spring Menus
Elevate your spring menus with our latest article featuring 5 essential tips!
Culinary TrendPulse 2024
What are the biggest foodservice trends in 2024? Each year, our chefs identify key trends that have the ability to impact any segment and provide an easy entry point for…
Seafood Soup Guide
In this playbook, you’ll discover how to menu seafood soups in the spring and summer with trending formats and pairing ideas.
Balancing Comfort Food and Healthy Eating in Healthcare Settings
Healthcare operators know a nutritious, well-balanced diet is an important part of an overall wellness plan and can help prevent, manage, or even reduce certain health conditions. But they also…
Trends to Watch in Micro Markets & Vending
Vending and micro market sales continue to enjoy steady gains. In 2022 alone, the industry reported a 12% sales increase above 2021 revenue.1 As vending and micro markets become more…
6 Ways to Capture Gen Z & Millennials with Snacks
Snacking has taken over meals for younger consumers. Gen Z and millennials are more than twice as likely as baby boomers to have increased their snacking over the past year…
How to Craft Craveable Menus Consumers Will Love
What sounds better—French fries, or loaded French fries topped with crispy bacon bits? From enticing descriptions to trendy ingredients, crafting concepts that tap into consumer cravings is critical for strategic…
4 Ways to Elevate Your Soup Offerings
From on-trend flavors to fun garnishes, there are many ways you can give the soup on your menu a boost. Discover trends and tips in this video.
3 Ways to Boost Grab-and-Go Offerings
Grab-and-go options have become a cornerstone of success in noncommercial foodservice operations, spanning various sectors such as healthcare, colleges and universities, business and industry, hotels, and airports. Discover how to…
Winter Seasonal Favorites
1 Seasonal Flavors & Holiday Menus, Datassential, 2022 2 Seasonal LTOs Report, Datassential, 2021 3 Seasonal LTOs Report, Datassential, 2021 4 Campbell’s custom research and Ipsos. (2023) Thanksgiving Plans Preview. …
3 Ways to Boost Patient, Resident & Guest Satisfaction
Discover three ways to improve your food offerings and boost the healthcare experience.
Elevating the Office Experience: Meeting Employee Needs as They Return to Work
As employees return to offices, elevating food and beverage offerings in business & industry settings will be a key engagement strategy.
4 Ways to Promote National Soup Month
What is National Soup Month and how can you promote it on your menu? Get tips and insights for this event here.
3 Labor-Saving Tips for Healthcare Foodservice Operators
3 Labor-Saving Tips for Healthcare Foodservice Operators
3 Labor-Saving Menu Strategies
This persistent shortage of restaurant staff has left operators struggling to provide top-quality service and maintain profitability. Sixty-two percent of operators say their restaurant doesn’t have enough employees to support…
3 Ways to Boost Customer Satisfaction in Vending & Micro Markets
Discover three ways to improve your food and beverage offerings and optimize your vending and micro markets.
Winter Comfort Food Trends
Discover three ways to boost grab-and-go offerings in your micro market and vending setting.
On-the-Go Snacking: 3 Key Trends
Snacking has become a way of life in our fast-paced world, which means endless opportunities for micro markets and convenience stores. Discover how to make the most of snack-happy consumers…
Maximize On-The-Go Snacking Infographic
Maximize On-The-Go Snacking with 3 Trends – from Campbell’s FoodserviceInfogram
Boosting Operational Efficiency: 2 Strategies for Success
Challenges like labor shortages and rising costs have forced foodservice operators to reevaluate their operational strategies across commercial and noncommercial segments. In this article, we will explore two essential approaches…
Your Guide To Healthcare Foodservice Has Arrived
It’s no secret in healthcare settings that food is an essential part of the experience for patients, residents, and guests. From meeting dietary needs with unique recipes to providing comforting…
Cold Months, Hot Opportunity: 7 Tips to Soup Up Sales During the Fall and Winter
As the cold weather sets in, demand for soup heats up. Learn how to maximize your soup menu
for the season with 7 hot tips from Campbell’s Foodservice.
No Salt Added Recipes
Available in our three iconic flavors – Tomato, Cream of Chicken and Cream of Mushroom – Campbell’s® NO SALT ADDED 50 oz. soups are an ideal choice for customizing salt…
3 Key Focus Areas for Improving Guest Satisfaction
Discover three key trends driving the growth in healthy options in vending and micro markets.
Goldfish Grahams Rebate
Earn Up To $250 on Pepperidge Farm Goldfish® Grahams September 1, 2023 – December 31, 2023
Healthy Snacks and Beverages Dominate Vending & Micro Market Category Growth
Discover three key trends driving the growth in healthy options in vending and micro markets.
Why Frozen: The Fresh Benefits
Download our brochure to see how we can help you increase revenue and delight your customers through soup.
Equipment Solutions
WHEN IT COMES TO SELLING SOUP, TRUST THE EXPERT. Campbell’s knows the right equipment can enhance soup offerings and increase sales. Check out our soup equipment and branding opportunities to…
Your Guide to K-12 Success
Learn how to bring more smiles to your school through a variety of insights and tips from our experts.
Self Serve Solutions: Adapting to a New Landscape
Download our brochure to see how we can help you increase revenue and delight your customers through soup.
Restaurant Promotions – Real Rewards Cafe
REWARD YOUR RESTAURANT. EARN REAL REWARDS POINTS. Purchase decision-makers with restaurant operations are eligible to receive rewards by participating in Real Rewards Cafe™. Participating operations have access to the Real Rewards Cafe…
Cool School Cafe
EARN UP TO 5,000 BONUS POINTS Receive 5,000 Cool School Bonus Point for each new Campbell’s® qualifying product you purchase, 10-case minimum. REWARD YOUR MEAL PROGRAM. EARN COOL SCHOOL POINTS…
Wellness Glossary
A HANDY REFERENCE TO HELP YOU MAKE SENSE OF NUTRITION AND DIET TERMS. A B C D E F G H I J K L M N O P Q…
TrendPulse
Culinary TrendPulse 2023
Culinary Trends
Knowing how important it is for you to stay ahead of customer demands and your competition, Campbell’s Culinary Innovation Hub and Campbell’s Foodservice chefs are focused on providing your operation…
Nutrition at a Glance
We’ve improved our Product Listings and Product Detail Pages with our new, easy-to-identify nutritional icon system.
General Seasonal Tips
When it comes to seasonality, guests have their preferences for flavors.
Fall Insights
Fall is for turning over a new leaf. And more tables.
Winter Insights
Soup is a classic winter staple, but just menuing the classics might be falling short.
Spring Insights
Spring is a time for new beginnings—and refreshed menus.
Summer Insights
The dog days of summer are the perfect time to refresh your menu, and soup is a perfect item to heat sales up.
One soup, multiple applications
In today’s environment, SKU rationalization is key. By using frozen soup as a speed-scratch ingredient, you can maximize your back-of-house inventory.
Mexican Street Corn Tips
When it comes to menu items, 48% of younger consumers are interested in trying more ethnic soups.* With Elote trending, we’re here to help you satisfy these expectations by offering…
Vegetable Beef with Barley Tips
In today’s environment, guests are looking to comfort foods. In fact, 47% of consumers are craving more comfort foods*. We’re here to help you add new flavors without the added…
Creative Enhancements
Add value and drama to your soup offerings through creative presentation, themes and customizations. PRESENTATION Carefully serve soup in martini glasses or other distinctive tableware, or ladle tableside and top…
Seafood Soup Pairing Guide
THE RIGHT PAIRING MAKES A WORLD OF DIFFERENCE. Want to make patrons’ mouths water and ultimately sell more of your menu? Just follow our handy soup, salad and sandwich guide…
Seafood Soup Presentation Guide
IT’S ALL IN THE PRESENTATION. With seafood soup, authenticity is everything. Our presentation guide helps you serve soups even locals would be proud to call their own. Signature New England…
Healthcare Promotions – Real Rewards Cafe
REWARD YOUR HEALTHCARE OPERATION. EARN REAL REWARDS POINTS. Purchase decision-makers with healthcare operations are eligible to receive rewards by participating in Real Rewards Cafe™. Participating operations have access to the Real Rewards…
Healthcare Solutions Brochure
The complete care package Carefully selected soups, snacks, and beverages crafted to serve your patients, residents, guests, and employees. Explore Our Interactive Guide or download a PDF below.
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Dysphagia
Supporting Safe, Satisfying Meals for Every Patient Campbell’s helps healthcare teams adhere to IDDSI guidelines with resources, expert insights, and menu inspiration designed to meet a range of dysphagia needs…
High-Protein Diet: Nourishing Strength
High-Protein Diet Nourishing Strength In long-term care, ensuring residents receive adequate protein is fundamental for their health and well-being. A high-protein diet is crucial for older adults, playing a vital…
Carbohydrate-Conscious Diet: Nourishing with Care
Carbohydrate-Conscious Diet: Nourishing with Care In long-term care for residents with diabetes, providing meals that support specific health needs is crucial for resident well-being. A carb-conscious approach to dining plays…
Heart-Healthy Diet: Nourish Hearts, Delight Palates
Heart-Healthy Diet: Nourish Hearts, Delight Palates In long-term care, the meals you serve are more than just sustenance—they’re a cornerstone of resident well-being. A heart-healthy diet is paramount, playing a…
Supporting Specialty Diets in Healthcare
Supporting Specialty Diets in Healthcare Campbell’s Foodservice empowers operators with delicious, nutrition-forward solutions. Explore menu guidance, products, tips, and recipes designed for specialty diets to help promote resident health and…
Goldfish Smiles
The Snack That Brings Solutions Goldfish® is the #1 cracker with kids under 12.1 It’s also Smart Snack Compliant while offering a variety of fun flavors with added recipe potential…
Flavor Innovations
Years of Tradition. Ready in Minutes. After more than 150 years, Campbell’s continues its tradition of innovation with our all new lineup of global flavors from Campbell’s® Culinary Reserve. These…
snackfactorybites
Meet Bold Flavored Bites Big taste comes in a small size with Snack Factory® Pretzel Crisps Bites. Now available in Honey Mustard and Spicy Ranch. These new tasty snacks are…
Thank You
Thank you for requesting Campbell’s® Healthcare Playbook 2023: Five Food Trends for Healthcare Operators Check your email for a link to the Guide. In the meantime you can continue to…
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Terms and Conditions
Terms and Conditions The Righteous Recipe Challenge (“Contest”) begins at 12:00:01 AM (ET) August 1, 2017 and ends at 11:59:59 PM (ET) on December 31, 2017 (“Contest Period”). To enter,…
Frozen Soup Portfolio
Each of our frozen soup recipes starts at zero, then we carefully and considerately add ingredient by ingredient.
Thank You
Thank you for reaching out! Someone will get back to you soon with the answers or information you need. Our team is dedicated to making sure that Campbell’s Foodservice continues…
Meet Our Team
Our Story / Meet our Team Meet Our Team The Campbell’s Foodservice culinary support team is made up of real people who share decades of experience in the industry. Learn…
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Programs & Promotions
As your culinary and business partner Campbell’s goal is to make every part of running your business easier. In the kitchen or in the office these programs can help you…
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The most delicious recipes. The hottest tips and trends. The perfect solutions. Products to set you apart. Simply put, we have the products and expertise to support you on every…
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Campbell’s®. Pace®. V8®. Pepperidge Farm®. Swanson®. Prego®. We have some of the world’s most beloved brands that help turn a good menu into a great one. Within our portfolio, you’ll…
Recipes
Want to make your menu sizzle? Upgrade an existing recipe? Want to see how our experts found the perfect way to serve up our products? Whatever you’re looking for, Campbell’s…
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