Inspiration / Trend Watch
Culinary Trends

Knowing how important it is for you to stay ahead of customer demands and your competition, Campbell’s Culinary Innovation Hub and Campbell’s Foodservice chefs are focused on providing your operation with the latest culinary trend information. Our team of chefs developed Campbell’s Culinary TrendPulse, a program providing culinary and cooking signal sources to drive innovation, helping you stay relevant and appealing.
Formerly known as Trendscape, Campbell’s Culinary TrendPulse is a comprehensive trend program, defining a trend’s maturity and how it impacts different segments of the foodservice industry. Culinary Trendpulse monitors menu and recipe trends in real time using an Artificial Intelligence platform, chronicling trends from their infant stages and monitoring growth to established movements.
Taking an integrated approach to understanding food trends, our culinary team performs ongoing research, leveraging industry, consumer and flavor trends across segments. We are your partner in delivering the next generation of iconic foods and beverages people love.
TrendPulse
Culinary TrendPulse 2023 Trend 1: Down to Earth with…
2019 TrendScape Report
6 FOOD TRENDS TO EMBRACE IN 2019 Throughout the…
2018 TrendScape Report
WHAT CONSUMERS ARE CRAVING IN 2018 Campbell’s Culinary &…
2017 TrendScape Report
What Consumers Are Craving In 2017 Campbell’s Culinary &…
2016 TRENDSCAPE REPORT
What Consumers Are Craving In 2016 Campbell’s Culinary &…
2015 TrendScape Report
What Consumers Are Craving In 2015 Campbell’s Culinary &…
2014 TrendScape Report
What Consumers Are Craving In 2014 Campbell’s Culinary &…