One Soup that Belongs on Every Winter Menu

Accordingly to Datassential, 79% of consumers love soup1. It is a staple on menus. Although there are different comfort food preferences across generations, soup is a classic comfort item and chicken noodle rises to the top as the most preferred soup variety2.

When it comes to serving soup, there’s no time like the present.

As winter arrives, Campbell’s Foodservice understands many operators are wondering how to capitalize on the demand for warmer, more comforting dishes, like soup. Not only does the shift in temperature point appetites toward this soul-warming favorite, but consumers are showing an unprecedented interest in soup. In fact, soup orders are up 18% compared to 20172. 33% of consumers also strongly agree they would like more fast-food restaurants to offer soup2. And for those guests who want to eat healthy, 34% usually order soup2. With all these convincing reasons to go with soup, an operator’s next question might be “Which soups sell?”

There’s no soup like chicken noodle.

According to Datassential, consumers love chicken noodle soup the most, with 1 in 5 having had it many times in the past month1. Technomic builds on this sentiment by noting that 50% of consumers would consider ordering chicken noodle soup at a restaurant and that it’s the most preferred flavor2. Chicken noodle soup is perceived to be both comforting and healthy2, offering twice the appeal to hungry guests. Whether chefs and operators choose to offer chicken noodle as their solo soup or as one of multiple choices, the numbers suggest it belongs on the menu.

There’s no chicken noodle like Campbell’s®.

Campbell’s® Signature Chicken Noodle Soup is a timeless go-to. Plus, it’s been improved after extensive collaboration with operators and consumers. This beloved soup now includes tender pulled chicken, homestyle circle-cut carrots and curly egg noodles to give guests the sense of comfort and nutrition they crave. It satisfies every time on its own and it serves as a wonderful base for customization. Operators can add their own touch, such as topping with chili crisp or basil pesto. This soup’s revamp results in a house-made look and taste, with quality ingredients that cater to today’s menu preferences. For those who believe the best sign of a happy guest is an empty bowl, Campbell’s® Signature Chicken Noodle Soup is the perfect fit this winter.

1 Datassential Soup Trends, September 2021

2 Technomic Soup & Salad Report, 2022